Biographies

Larry A. Marks, President
Larry A. Marks is president of Marks & Associates, an executive development, coaching and marketing consulting firm. Marks & Associates provides consultative sales and other executive training as well as marketing management, and executive coaching to firms of all sizes and across many industries.

Mr. Marks established Marks & Associates over 15 years ago and most recently he was a director at PricewaterhouseCoopers Consulting where he managed large scale management, strategy, marketing communications, treasury and bank operations engagements. With the sale of PwC Consulting to IBM he returned to his own firm. Prior to forming Marks & Associates, Larry was Executive Vice President of Selz/Seabolt Communications, Inc., one of the nation’s oldest marketing communications firms. He came to Selz/Seabolt from Phoenix Hecht, the country’s largest cash management research and database management firm, where he served as President of Phoenix-Hecht and Phoenix-Hecht/Gallup, a partnership between The Gallup Organization and Phoenix-Hecht created to provide market research to financial service companies nationwide.

Before joining Phoenix-Hecht he was a manager at The First National Bank of Chicago. While at First Chicago, Larry started and managed a department of service consultants who specialized in facilitating the use of products for the bank's corporate customers.

Larry Marks is recognized as one of the nation's foremost trainers and experts in consultative selling techniques, sales management, treasury management, bank marketing and sales, having been involved with bank operations, credit and corporate liquidity management issues since 1970. He has spoken at over 1,500 seminars, conferences, and forums in the fields of: Consultative selling,
marketing management, fraud loss, treasury management, cash management, corporate retirement plans, and mutual funds. He has lectured on accuracy in cash management analytical techniques, consulting, marketing, product design and product mix, disbursement and collection techniques, and float analysis at Duke University, the Wharton Business School and Roosevelt University. From 1983-1985 he was a member of the faculty of the American Bankers Associations' National
Commercial Lending School at the University of Oklahoma. Previously, he taught management courses at the University of Illinois.

Larry maintains several faculty positions as part of his consulting work, including Academic Program Co-Coordinator for the Kenan Flagler Business School's Treasury Management Series at the University of North Carolina. This program was originally offered through Duke University from 1974 to 1990. Most recently, he has accepted a post at The University of California's Haas School of Business at Berkeley as Academic Co-Coordinator for their Treasury Management series which ncludes courses in Advanced and Fundamentals of Cash Management. In addition, he currently serves as faculty member and program leader for The Graduate School of Banking at the University of Wisconsin, a position he has held since 1985. For 12 years, Larry was chairperson and program leader for the AMA's courses, "Cash Management for Bankers," "Cash Management and How to Sell it," and "Cash
Management Analytical Techniques."

A well-published author, his articles have appeared in Corporate CASHFLOW, where he wrote a regular column entitled, "Benchmarks,” American Banker, Management Accounting, Barrons, Journal of Corporate Lending, Cash Management Forum, Banking, Bank Systems and
Technology, and The Cash Manager. For several years he was a Contributing Editor and regular coauthor of a column on models and technology in the Journal of Cash Management.

A native of Chicago, Larry received his bachelor's degree in business and his MBA from the Walter E. Heller Graduate School of Business at Roosevelt University in Chicago. He is a member of the International Coaching Federation, founding member of the International Association of Coaches and founding member of the Association of Financial Professionals.