Actual Results
 Cross-Selling (Product Linkages)
During 12 years of Marks & Associates training, a major West Coast bank increased customer penetration by over 300%. Non-credit services skyrocketed from 1.2 to 5 products per relationship and profit contribution for non-credit services jumped to 45% from less than 20% five years earlier. Loan portfolios grew substantially as well.
Productivity
Over 4 years of our training, domestic U.S. lenders from a major UK bank increased sales leads by 60% and closed 40% more sales. Training of UK based bankers from the same bank, helped increase sales by over 200%.
Product Penetration
Two years of our sales training for a Midwest regional bank led to a 100% increase in non-credit services sales and expanded product penetration from 2.3 to 4.2 products per relationship.
Organizational Challenge
Our work with another Midwest large regional bank during a very difficult business period helped them stem the tide of customer flight and solidify their market share. These actions help lead to a profitable acquisition by a foreignowned bank holding company.
Diversification
Our sales training for a Super Regional helped them increase non-credit sales by
more than 20% in less than 12 months.
 Community Banking
Three years of training and consulting for a Chicago-based community bank,
helped them grow their loan portfolio by 35% and their cash management product penetration by 30% in an extremely competitive market. Most competitors lost market share during the same period.
International
Sales training for the Latin American division of a New York based money center
bank yielded substantial increases in sales volume and profit contribution and
helped the bank successfully re-enter two difficult Latin American markets.
Growth
Two years of training for a Midwest super regional resulted in 25% loan portfolio
growth and a 35% increase in non-credit product sales.
Praise for Marks & Associates
"Marks & Associates has definitely helped us with our pre-call preparation for our customer calls and our prospect calls" ...Jack Naramore; President - Birmingham Region, Aliant Bank
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