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BANKING RESULTS
Praise for Marks & Associates
"Marks & Associates has definitely helped us with our pre-call preparation for our customer calls and our prospect calls" ...Jack Naramore; President - Birmingham Region, Aliant Bank
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 Cross-Selling (Product Linkages)
During 12 years of Marks & Associates training, a major West Coast bank increased customer penetration by over 300%. Non-credit services skyrocketed
from 1.2 to 5 products per relationship and profit contribution for non-credit
services jumped to 45% from less than 20% five years earlier. Loan portfolios
grew substantially as well.
Productivity
Over 4 years of our training, domestic U.S. lenders from a major UK bank
increased sales leads by 60% and closed 40% more sales. Training of UK based
bankers from the same bank, helped increase sales by over 200%.
Product Penetration
Two years of our sales training for a Midwest regional bank led to a 100%
increase in non-credit services sales and expanded product penetration from 2.3
to 4.2 products per relationship.
Organizational Challenge
Our work with another Midwest large regional bank during a very difficult
business period helped them stem the tide of customer flight and solidify their
market share. These actions help lead to a profitable acquisition by a foreignowned
bank holding company.
Diversification
Our sales training for a Super Regional helped them increase non-credit sales by
more than 20% in less than 12 months.
 Community Banking
Three years of training and consulting for a Chicago-based community bank,
helped them grow their loan portfolio by 35% and their cash management
product penetration by 30% in an extremely competitive market. Most
competitors lost market share during the same period.
International
Sales training for the Latin American division of a New York based money center
bank yielded substantial increases in sales volume and profit contribution and
helped the bank successfully re-enter two difficult Latin American markets.
Growth
Two years of training for a Midwest super regional resulted in 25% loan portfolio
growth and a 35% increase in non-credit product sales.
REAL ESTATE RESULTS
Testimonials
I know I should listen to the clients. It was so clearly demonstrated in this seminar. I never really knew what I was listening for in the past. Now I do. - Debra Ballen, Consultant, Dix Hills, NY
Foundations sales course was excellent! It reaffirmed how much selling is about the prospect and not me or my agency. The objection handling was different from anything I have heard before and much better. - David Berson, Sales Consultant, Melville, NY
Larry is very knowledgeable and his presentation style is very effective - Mindy Kapner, Consultant, Jericho, NY
I learned to slow down and really focus on the prospect rather than talking about myself and how good I am. - Marc Weicman, Realtor, Plainview, NY
I will certainly tell others about this course. It’s the best I have seen. Its real-world, all about my marketplace and I can’t wait to try it. - Irene Lipps, Realtor, Syosset, NY
Foundations was well constructed, well conceived and well done. It gave me some good ideas, things I will use, and I will incorporate into my own style. - Kevin Daly, Real Estate Agent, Syosset, NY
I have a commitment to reinvest in myself and sign up for seminars fairly often. I have taken many training classes and the Foundations class was money well spent. Larry Marks is a direct and well spoken trainer who really knows his consultative sales stuff. - Realtor, Chicago, IL
I’ve never taken a class like this before. This was an awesome, no-nonsense, hands-on experience. Every student had the opportunity to participate. It was packed with real content. - Realtor, New York, NY
Before I took Larry’s class, I never thought about why the customer wants to buy or sell. I was happy to get the listing or make the sale. I learned the importance of understanding the buyers and sellers motivation and how to turn that understanding into closing deals!!! - Realtor, Newark, New Jersey
When going on a listing presentation, I always wanted to get the listing because it would put money in my pocket. I learned that it is not about me… it’s about the customer. I can’t wait to get out there and practice the Consultative Sales Skills I’ve learned in the Foundations seminar. I’m looking forward to signing up for Building to hone these skills. Thanks Larry. - Realtor, New York, NY
As a new agent I found the Marks and Associates real estate seminar series invaluable. I learned the difference between sales and marketing. It’s marketing that gets you to the table. These courses teach you what to do once you are there. Well worth the time. - Realtor, New Canaan, CT
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